Develop a Green Claims Policy
The Anti-Greenwash Charter
The Anti-Greenwash Charter is an initiative designed to combat greenwashing by promoting transparent and authentic sustainability communications. The Charter provides a structured accreditation process that includes initial assessment, development of a Green Claims Policy (with guidance and training), and periodic reviews to ensure ongoing compliance.
Signatories Benefit From:
Reduced reputational and legal risks
Enhanced credibility, and
Recognition for their commitment to transparent environmental claims
Apply to Become a Certified Signatory
Major Construction, Engineering, and Innovation Firms are Already On Board!
The initiative has gained support from industry leaders and notable organizations, reinforcing its role in fostering genuine sustainability efforts. Major signatories and supporters include Morgan Sindall Construction, Perkins & Will, Timber Development UK, Engineers Without Borders UK, and Exeter Innovation.
Learn More
Website: https://antigreenwashcharter.com/
Location: London, UK
Industry: Marketing Services
Founded: 2022
Full Disclosure: Anim8 Collective Founder, Sarah O’Sell, is a Special Advisor - Go-to-Market & Fundraising Strategy for The Anti-Greenwash Charter. Learn more about their relationship here.
