Example Fractional Growth Officer Network Audit & 90 Day Plan
What would we do in the first 90 days as a Fractional Growth Officer? Explore a network audit and 90-day plan that we developed to target the Advanced Technology market segment for a fictitious engineering firm. The techniques outlined are based on our real experiences with Sales Enablement and best practices for high-performance market development.
We outline an example approach for a starter 3mo project including:
Onboarding to existing company processes and meeting collaborators
Developing an annual program proposal with budgeting for virtual and live trade show attendance tactics
Building sales enablement materials including:
Network audit
Market and buying group understanding
Goal company list
Account planning with outreach list prioritization and data enrichment
Account-based experience (ABX) strategy
Common objections and competitor conversion playbook
Anthem pitch template
