Sustainability, Systems Thinking, and Storytelling
For Startup Founders
SO MANY incredible 🤯 growth tips 💥 in this video! Take a deep dive into technical communications challenges and DATA behind key tactics as Joe Rule and Anim8 Collective Founder, Sarah O’Sell, discuss Sustainability, Systems Thinking, and Storytelling for Startup Founders on the Bold Visions Podcast with Raconteur Animation.
We Explore:
💡 How to Harness Systems Thinking for Startups
Learn how to implement systems thinking to address complex challenges by understanding the interconnected dynamics of your business. I explain how this approach can help optimize supply chains, sustainability efforts, and decision-making processes for long-term impact.
🦜 Effective Storytelling Across Touchpoints
We discuss how founders can craft and deliver narratives that resonate at every stage of the customer journey — from initial awareness to post-purchase loyalty. Also, get practical tips for using storytelling to differentiate your brand.
☀️ Clarity Through Tools Like the Systems Thinking Canvas
I introduce the Systems Thinking Canvas, a free tool designed to help founders gain clarity about their business, identify growth opportunities, and align strategies with their vision. Anim8 Collective has built this practical resource for startups to map out complexities and prioritize effectively.
Download the Systems Thinking Canvas
📌 Navigating the Awareness Phase in the Marketing Funnel
We point out insightful strategies for capturing customer attention during the awareness phase, including crafting compelling hooks and positioning products in ways that address the core needs of the target audience, a critical aspect for early-stage businesses.
👀 Overcoming Founders’ Common Storytelling Struggles
Founders often struggle with defining and articulating their vision. I provide actionable advice on aligning storytelling with core values, audience expectations, and market trends to build credibility and foster growth.
