Sustainability’s Triple Win
Driving Corporate Culture, Talent Retention, and Growth
🚨 Walking back on sustainability commitments? Not so fast! 🚨 In this virtual event, we’ll explore why companies that double down on social and environmental strategies aren’t just checking a box, they’re outperforming their peers.
Event Summary
Sustainability as a field is undergoing a major transformation - from a regulatory compliance function to a core operations imperative. Sustainability today transcends functional boundaries to reshape brands, power corporate culture, and influence the bottom line. For companies aiming to stay competitive and attract top talent, fostering a sustainability-first mindset is no longer optional, it’s a strategic advantage.
Key Topics:
Data behind the financial performance of companies that consider social factors
The evolving role of sustainability in shaping high-performance cultures
Real-world case studies of sustainability’s impact on employee engagement and retention
The financial benefits of embedding sustainability into core business strategies and brand
Barriers to transformation within organizations
Practical steps for empowering organizations to champion sustainability initiatives
How to talk about “sustainability” in terms of business value moving forward
Featured Speakers:
Founder & CEO, LION-S
Business Development, Marketing & Innovation Strategist
Brand Strategist & Creative Director, Parallel Labs
Breakthrough Initiatives by Our Expert Guests
Data-Driven Financing for Social Factors: Predictably Turn Risk into Opportunity
In financial markets, arbitrage has long been a tool to capitalize on inefficiencies, but what if this approach could be applied to social risk? Bonnie-Lyn de Bartok, the driving force behind LION-S, is redefining how investors measure and leverage labor market volatility as a pathway to both impact and profit.
With over 30 years of experience across 60 countries, Bonnie-Lyn is a global leader in sustainable finance, known for pioneering solutions that integrate social risk into investment strategies. Her prior work with S-Factor revolutionized how public equities account for social performance, and now, with the launch of LION-S, she is mobilizing capital to transform systemic labor risks into investment opportunities.
Labor market volatility, whether through wage inequity, workforce instability, or supply chain disruption, remains an often-overlooked factor in financial markets. Yet, these risks hold immense financial materiality, influencing company valuations and long-term stability. The LION-S Social Risk Arbitrage Fund applies a proprietary framework to quantify and act upon these inefficiencies. By systematically tracking labor-related risks, LION-S identifies mismanaged companies poised for correction and undervalued firms excelling in labor practices, creating new alpha opportunities while driving accountability in global business.
Bonnie-Lyn has spent decades challenging the status quo in finance, bridging sustainability with capital markets, and ensuring businesses are held accountable for their social impact. With LION-S, she takes another bold step forward, proving that labor market dynamics are not just a cost of doing business, they are an untapped frontier for investors seeking both financial returns and lasting change.
Dismantling Cancel Culture: How to Approach Inclusive Climate Action
In the quest for environmental sustainability, societal polarization often hampers progress. A 2024 Pew Research Center study revealed that support for new renewable energy development in the U.S. declined from 77% in 2019 to 64% in 2024, with a significant drop among Republican voters. This growing divide underscores the challenges of uniting diverse stakeholders for effective climate action.
Jenny Morgan, author of Cancel Culture in Climate and Market Development Manager at Tradewater, confronts this issue by advocating for empathetic and accountable climate leadership. Her book delves into how cancel culture fosters division and inaction within the climate movement, proposing a shift from ego-driven tactics to collaborative solutions. At Tradewater, Jenny partners with organizations to achieve carbon neutrality through practical solutions, such as the collection and destruction of potent greenhouse gases. Her journey from leading operations at Microsoft to joining Tradewater was driven by a personal commitment to tangible climate action, inspired by firsthand experiences with environmental challenges.
Jenny emphasizes moving beyond divisive narratives to foster inclusive dialogue and collective responsibility. By prioritizing transparent and resilient climate strategies, she aims to unite individuals and organizations in creating a sustainable, impactful future. Through her work and advocacy, Jenny Morgan exemplifies how bridging societal divides can lead to meaningful environmental transformation, highlighting the power of collaboration in addressing the pressing challenges of climate change.
Leading Change for Sustainability: Hear From an Expert on the Transformation Journey
In today's global market, integrating Environmental, Social, and Governance (ESG) principles into business operations is not just a trend but a necessity. A 2023 study by McKinsey & Company found that companies who pursue triple-play growth, profit, and ESG strategies are more resilient and can achieve better long-term performance.
Teresa Moreira exemplifies this integration through her extensive career leading global food industry organizations. With significant roles at Unilever and Mars, she has been at the forefront of embedding sustainability into corporate strategies. Recently, as a Strategic Marketing & Business Development leader at Monte do Pasto, a sustainability-focused food company in Portugal, Teresa championed ethical meat, education, and farm-to-table initiatives. Under her guidance, Monte do Pasto strengthened its commitment to sustainable practices, focusing on responsible sourcing and environmental stewardship. Teresa's efforts have been instrumental in positioning the company as a model for integrating ESG principles in the food industry.
Now independent, Teresa is advising companies to consider technology, sustainability, and culture to transform their business operations into systems that not only meet the demands of the present but also ensure the well-being of future generations. She advocates for a holistic approach that balances economic growth with environmental responsibility and social equity. Through her work, Teresa is raising the bar for how businesses can successfully integrate ESG principles, demonstrating that sustainability and profitability can go hand in hand.
Growing a Purpose-Driven Brand: Develop a Strategic Vision for Market Impact
In an era where consumers increasingly favor companies with strong social and environmental commitments, purpose-driven brands are outperforming their competitors. A recent Fortune article notes that customers are more likely to buy from purpose-driven brands, driving up to 3x faster growth vs. competitors while improving employee retention and customer satisfaction.
John Burgess, co-founder of Parallel Labs, specializes in guiding purpose-driven businesses and NGO leaders to amplify their impact. With a strategic focus on integrating sustainability into core business strategies, he has collaborated with industry giants such as Microsoft, Nike, and Boeing to enhance their brand identities and organizational effectiveness. At Parallel Labs, John emphasizes the importance of embedding purpose into a brand's DNA from the outset and believes that purpose is a catalyst for innovation and growth. By aligning mindful practices with brand strategy, companies can achieve operational efficiencies, open new market opportunities, and drive long-term success.
John is transforming purpose from a peripheral concern to a central component of business strategy. He advocates for a holistic approach that balances economic growth with environmental stewardship and social responsibility. Through his work, he aims to help organizations stand out for what they stand for, making purpose a defining aspect of their brand identity. By partnering with enterprise leaders, John is driving a movement towards more responsible and impactful business practices.
